Step 2: Marketing Intensive – July 2021

Career Writer Program
$399.00
Select Deposit Option

You will be sent an invoice for the remainder of your balance 2 weeks after the start of the program to the email address you use to pay the deposit. Balances must be paid in full prior to the end of the class unless prior arrangements are made. Failure to pay invoices in a timely manner will result in the forfeiture of your spot and you will not be permitted to complete the program. Questions? Email info@roadmapwriters.com.

Marketing Intensive is Step 2 of the Career Writer Program. We strongly recommend that writers complete Step 1: Pitch Prep Program prior to diving in. Writers must complete Steps 1-4 to be considered for our Top Tier Program.

Step 2: Marketing Intensive


Roadmap's Marketing Intensive is designed to guide your writing journey and prevent you from throwing spaghetti against the wall just hoping something sticks. At Roadmap, we believe in putting writers in real-world environments and showing them what the industry is really like. 

This program helps you strategize and create a solid path to success. Each session is taught by different working industry professionals to ensure each writer gets in front of as many execs as possible and learn what executives really look for in their pages, pitches, and general meetings.

Full of immersive opportunities with executives and private general meetings, writers are put to the test in numerous rooms with more execs than ever! This is a fast-paced, fully immersive experience to push you from good in the room to owning the room.

Walk out of this program with confidence in your pitch & general meeting skills, and a personal brand & bio poised to position you ahead of the competition!


"One of the best things about Roadmap for us, beyond getting to meet a whole bunch of great people, is the confidence we're gaining while we learn the finer (and sometimes not so fine) points of the industry. Having a supportive place to ask these questions and get input is invaluable." - Graci & Mr. Lee, Writing Team

 

Sunday Webinars

Summary

These 90-Min. Webinars typically take place on Sunday afternoons @ 4:00pm PT. They consist of a 30-60-min. lecture followed by 30-60-min. of Q&A (so come with questions!) There are at least 2x Sunday Webinars per month and all are included in your program. You’ll receive the topics, dates, & join links at the start of the month prior to the first Webinar. 

VIEW UPCOMING WEBINAR SCHEDULE

Private 15-Min. Strategy Calls

Date / Time
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Summary

Ahead of the call, writers will submit a one-pager including a bio, loglines, and any traction they've gotten so far. During the call, you'll nail down your strategy for getting the most out of the month!

Host:
James Moorer - Director of Writer Outreach, Roadmap Writers

James is an author, screenwriter, producer and motivational speaker who loves to find a way to succeed. James has also worked as an actor and voice talent on numerous projects. He's passionate about finding the story within the story and helping writers find their own given greatness. His other passion is being the San Fernando valley's expert on finding the best Pancakes.

Researching Target Homes Demo + Don’t Be Weird On Email

Date / Time
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Summary

Knowing how to pitch is just half the battle—now it's time for some tools & tricks for figuring out who to pitch your projects to! The art of researching target homes is luckily one that can be taught—in this session, we'll walk you through the process of researching target homes for your project on the internet.

Host:
Dorian Connelley - Co-Founder/COO, Roadmap Writers

Dorian was fresh off working for producer Mark Ciardi (THE ROOKIE, MIRACLE, CHAPPAQUIDDICK) when she co-founded Roadmap as its COO. She has years of experience in talent management, live events, and feature film producing. When she's not helping writers perfect their pitches, she can be found at music festivals and karaoke bars.

Writer Bios Clinic

Date / Time
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Summary

One of the most important pieces of marketing material any writer can have is an effective, informative bio that really captures who you are as a writer and as a human. During the session, your host will critique & edit your bio and help you identify the strongest elements about you to be sure to highlight at the beginning of your pitches. 

Host:
Joey Tuccio - Founder / CEO, Roadmap Writers

Joey started in the industry at Bold Films (Drive, Nightcrawler, Whiplash) and has read for Hugh Jackman's company, George Clooney's company, and Night and Day Pictures, to name a few. The only thing Joey is more passionate about than helping writers is rescuing dogs.

Verbal Pitch “Scenarios” Prep

Date / Time
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Summary

Mastering the art of small talk or "chit-chat" before & after your pitch delivery is a key aspect to help writers stand out from the pack and leave a memorable impression. Additionally, the ability to handle any exec personality in the room is a skill that sets successful screenwriters above the rest. In this session, your host will take on different exec "personalities" to help give you the skills to handle any type. 

Host:
James Moorer - Director of Writer Outreach, Roadmap Writers

James is an author, screenwriter, producer and motivational speaker who loves to find a way to succeed. James has also worked as an actor and voice talent on numerous projects. He's passionate about finding the story within the story and helping writers find their own given greatness. His other passion is being the San Fernando valley's expert on finding the best Pancakes.

Real-World Read Roundtable - Group #1

Date / Time
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Summary

Writers submit their script for review prior to the Roundtable. The exec will give your script the real-world treatment as though it were an official submission. And, just like in the real world, the exec will stop reading the script as soon as they're no longer engaged with the material. During the session, each writer will verbally pitch their brand as a writer followed by a discussion of where the exec stopped reading the script—and why. Learn from the feedback given to you and the feedback given to your peers.

Host:
Janet Jeffries - Production & Development Executive, Lawrence Bender Productions

Janet Jeffries is a Development and Production Executive working with several independent financiers and sales companies in both features and television for Lawrence Bender Productions (GRETA; HACKSAW RIDGE; Martin Scorsese’s SILENCE; GOOD WILL HUNTING; AN INCONVENIENT TRUTH; PULP FICTION; INGLOURIOUS BASTERDS) / Bender Brown TV Productions (Netflix’s SEVEN SECONDS; Starz’s FLESH AND BONE; CW’s ROSWELL, NEW MEXICO). Recent credits include CAPONE starring Tom Hardy, the animated short COPS AND ROBBERS streaming on Netflix, and Netflix original feature THE HARDER THEY FALL directed by Jeymes Samuel and starring Idris Elba. For the past eight years, Janet has also had the pleasure of being an adjunct professor for the MFA in Screenwriting program at National University.

Real-World Read Roundtable - Group #2

Date / Time
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Host:
Audrey Knox - Manager, Cartel Entertainment
A graduate of Chapman University’s Dodge College of Film and Media Arts with a BFA in screenwriting, Audrey Knox worked her way up from receptionist to manager in two years at the Cartel and now has clients staffed on GROWN-ISH and P-VALLEY. Audrey has experience in both scripted and unscripted television, on set, in production, and in writers’ rooms. Company clients’ credits have included LUCIFER, HAPPY DEATH DAY, BOJACK HORSEMAN, BROOKLYN NINE-NINE, and HAPPY! to name a few.

Private 30-Min. General Meetings - Group #1

Date / Time
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Summary

Each writer will take the skills they learned so far and apply them to a full private 30-Minute General Meeting with a working industry executive who takes meetings with writers for a living. Can you own the room? You only need to be available for your 30 minutes as these are private meetings. Each writer will receive written feedback from the executive on their general meeting. 

Host:
Corey Trent Ackerman - Manager, The Cartel

Corey Trent Ackerman joined the Cartel in the fall of 2016 as a manager. Prior to joining, he was the driving force behind FreshMaker Media, a literary management and production company, representing TV writers, screenwriters, and filmmakers in all media. Ackerman previously held the position of Vice President of Development and Production for Inferno Entertainment. Prior to joining Inferno, he spearheaded development for Southpaw Entertainment, producers of AUGUST RUSH and THE SPACE BETWEEN US. His first executive position was Creative Executive at Red Wagon Productions. Prior to that, he was assistant to Dede Gardner, then Vice President of Production at Paramount Pictures. Ackerman attended Townsend Harris High School at New York’s Queens College and holds a Bachelor’s degree from the Newhouse School of Public Communications at Syracuse University.

Private 30-Min. General Meetings - Group #2

Date / Time
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Understanding Coverage Clinic

Date / Time
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Summary

Learn how executives analyze scripts with this interactive Coverage assignment. Prior to the session, all writers will turn in Coverage on a script assigned by your host. During the session, your host will discuss the basics of writing Coverage and what elements should be assessed, followed by a critique of each writer's Coverage highlighting the differences between writers' Coverage and the host's own Coverage of the same script. Your host will lecture on coverage, how executives use it, and how you can begin thinking about your own projects like an executive does.

Host:
Chris Deckard - Manager / Co-Founder, Fictional Entity
After graduating from Cornell University and earning his J.D. From Notre Dame Law, Chris Deckard pivoted to entertainment where he spent over seven years at ICM Partners and WME before co-founding the management/production company Fictional Entity in 2017. Chris has cast, packaged, and sold numerous features, series, and new media projects to both domestic and international audiences in addition to helping writers staff on Netflix and Amazon series. Fictional Entity's clients have been named to The Black List, The Hit List, The Young & Hungry List, The Blood List, the PAGE Awards, the Nicholl Awards, the AWG, ADG, SPA, and AACTA. Clients have written, directed, starred, and produced in numerous formats, including features, TV, virtual reality, and podcasts, independently and for companies like Netflix, NBCUniversal, Legendary, Marvel, Fremantle, SyFy, the CW, Warner Bros., Amazon, Blumhouse, Hulu, Comedy Central, the ABC Australia, Foxtel, TruTV, Super Deluxe, Hallmark, Lifetime, CBS, Facebook, E!, and MSNBC.

Opening Pages Analysis

Date / Time
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Summary

Joey will give several volunteer writers from the Marketing Intensive (Step 2 of the Career Writer Program) specific feedback on their opening 3 pages. The pages will be shared on-screen with the rest of the group so everybody can learn from the feedback. The Opening Pages Analysis will start with a lecture on some of the immediate reasons an executive might pass on your work... and you might not even know you're doing one of these things! Remember, most execs won't read past page 5 if they aren't hooked from the start.

Host:
Joey Tuccio - Founder / CEO, Roadmap Writers

Joey started in the industry at Bold Films (Drive, Nightcrawler, Whiplash) and has read for Hugh Jackman's company, George Clooney's company, and Night and Day Pictures, to name a few. The only thing Joey is more passionate about than helping writers is rescuing dogs.

Interpreting Your Coverage Clinic

Date / Time
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Summary

Your host will read the Coverage returned on your script and help you interpret the notes, how to apply them, and how to formulate goals moving into Step 3: Portfolio Polishing.

Host:
Alexandra Davies - Director of Education, Roadmap Writers

Alexandra holds a degree in English Literature from UCLA, which she earned while pursuing acting. As an actress for many years, she learned the ins and outs of dialogue first hand, both on stage and in front of the camera. As the Director of Education at Roadmap, Alex strives to identify the most common hurdles writers face in developing their work and design classes, clinics, and webinars to address these issues. Dialogue in particular is something she's heard execs harp on time and time again, so she developed this class to tackle the subject head-on. In addition, Alex is a writer with several scripts, a novel, a short film (produced during the AT&T Shape Create-A-Thon), and a webseries (coming soon!) under her belt. Prior to Roadmap, Alex worked in live events, law, and education.

Interpreting Open Pitch Feedback & Taking Notes Clinic

Date / Time
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Summary

Interpreting and implementing the notes given to you by execs on your pitch can be confusing and sometimes even seem contradictory. We'll help you analyze the feedback reports you received from execs following your Open Pitch Sessions for the month to help you cut through the noise and get to the "note behind the note"!

Host:
Dorian Connelley - Co-Founder/COO, Roadmap Writers

Dorian was fresh off working for producer Mark Ciardi (THE ROOKIE, MIRACLE, CHAPPAQUIDDICK) when she co-founded Roadmap as its COO. She has years of experience in talent management, live events, and feature film producing. When she's not helping writers perfect their pitches, she can be found at music festivals and karaoke bars.

How it Works

After registering, your confirmation email will include a link for you to access your syllabus for the program, which will include any prep work & resources, class dates & times, join links, assignments, and other instructions.

All interactive sessions are conducted face-to-face via video conferencing software Zoom. While the ability to call in by phone does exist, we strongly recommend taking full advantage of the face-to-face nature of these programs, so you should plan to attend your sessions in front of a computer or stationary tablet at a desk or table in a well-lit room. 

Please ensure you are familiar with our Code of Conduct.

The Roadmap Promise

Roadmap Writers prides itself on the quality of executives we bring to our programs and we work hard to get you the best feedback possible.

Our vetted executives are chosen by the legitimacy of the companies they work for and their ability to evaluate pitches and pages.

Only the executives you sign up for will be provided with your materials.