The Development Series

Online Classes
Column 1
Column 2
Sold Out - Waitlist Available!

This five week lecture series is for anyone who wants to understand how to build and maintain a long lasting career in the industry. Host Michael Dwyer will cover everything from storytelling basics to coverage/development notes to reader expectations to marketing. 

Each session is recorded, so you can watch the classes back if you can't make any live!

This 5 Week Lecture Series Will Cover: 

  • Storytelling fundamentals 
  • World building 101
  • Character development 
  • Genre expectations 
  • Pilot structure 
  • IP and adaptations  

Week One - Show Business

Date / Time

This week, we will discuss: 

  • The line between the art and the business of film and TV 
  • Coverage and development notes 
  • Who's who in the industry 


Week Two - Genre

Date / Time

This week, we will discuss: 

  • Story engines
  • Hybrid genres 
  • Existential v Classical genre 


Week Three - Origin Stories and IP

Date / Time

This week, we will discuss: 

  • Origin stories 
  • IP
  • Audience expectations 

Week Four - Pilot Structure

Date / Time

This week, we will discuss: 

  • The 3 and 5 act structures 
  • Anchoring your story 
  • Secrets and perspective 


Week Five - Characters and Expectations

Date / Time

This week, we will discuss: 

  • Character and world building 
  • From premise to storytelling 
  • Audience expectations


More about
Michael Dwyer
Head of Development
A Group of Ferrets, Precariat Productions, and Ravendesk Entertainment

Michael K. Dwyer is a hapa-haole Producer-and-Screenwriter with over a decade of film industry experience. A native of San Francisco, California, Michael graduated from USC’s School of Cinematic Arts on the Dean’s List as well as the literary honors program Thematic Option.

In 2012, Michael began working for former Columbia Pictures and Sony Chairman Mark Canton, who he assisted on seasons 2 through series finale of the hit show Power, as well as tentpole films like THE LAST WITCH HUNTER. Michael also worked briefly as an assistant at the film/music/tech crossover company MX Productions for Christina Aguilera and Matthew Rutler, who had a television deal at Lionsgate Television.

Michael returned to working for Mark Canton (300, DEN OF THIEVES) as a Creative Executive at his new independently financed venture Cinelou Films, where he worked on independent films like Robert DeNiro’s THE COMEDIAN, Jennifer Aniston’s THE YELLOW BIRDS, Ridley Scott’s PHOENIX FORGOTTEN, and Joe Dante/Mick Garris’s fan-favorite horror anthology NIGHTMARE CINEMA. During this time, he also managed the active slates of Mark Canton’s multiple film and television ventures.

In 2019, Michael left Cinelou as Director of Development, and found a home as the Head of Screenplay and Business Development at Atlanta’s Blackhall Entertainment Ventures, and then at Los Angeles’s Ravendesk Entertainment.

Michael is currently Head of Screenplay Development and Business Strategy at Ravendesk, where he has set up Comic and Table-top RPG projects in the trans-media spaces. During Michael’s tenure at Ravendesk, he has overseen the company’s growth as it purchased 15+ comic and tabletop-RPG titles, set up an independent first-look development and production deal, as well as secured agency representation for the Company’s slate of IP. Now Ravendesk has a television project fully independently financed for production, and several IPs in deep development across all mediums.

At the end of 2022 Michael formed an independent film production company A GROUP OF FERRETS with his former colleague at Cinelou Films, David Hopwood (POWER, FREAK BROTHERS, DEN OF THIEVES). Their company has a very small slate with director packaged material, targeting independent genre films in the 3-8 million dollar range, as well as action-hybrids in the 12-15 million dollar space.

To kick off 2023, Michael joined the brand new motion-capture animated company Precariat Productions (Writer/Director/Producer team behind the indie film CANVAS: as the Head of Genre development, where he is spearheading the company's expansion into the fully animated television arena and indie genre mo-cap feature spaces.

Michael also screenwrites in the genre hybrid, historical, AAPI, and dark comedy spaces.


As a screenwriter who operates in the sci-fi/fantasy sphere, Michael is an absolute joy to work with. He understands these genres inside and out, and because of that was able to find exactly where my TV pilot was coming up short. He continued to communicate with me regularly on my rewrite and not only greatly improve the main character thread of the story, but better tie it to the overall setting and mythos and leave me with a pilot that provided a far stronger read. If you like to write science fiction and fantasy stories with loads of myth and world-building, I highly recommend collaborating with him if you can.

~ Daniel McNaught, Screenwriter

How it Works

Cancellation Policy: You may cancel for a full refund up to 5 days prior to the start of the class. Cancellations requested after this period will be ineligible for refunds.

Please ensure you are familiar with our Code of Conduct.

The Roadmap Promise

Roadmap Writers prides itself on the quality of executives we bring to our programs and we work hard to get you the best feedback possible.

Our vetted executives are chosen by the legitimacy of the companies they work for and their ability to evaluate pitches and pages.

Only the executives you sign up for will be provided with your materials.