Let’s get real here - there are a lot of elements that go into a successful screenwriting career, but the scripts themselves are only one part of that. The other elements come down to marketing. Everything from your concept, to the logline, to the elevator pitch, to the list of companies you want to reach out to. All these elements go into a successful career, and mastering them is often the difference between building and maintaining good connections and not.
Now that you have a marketable concept, you need to be able to communicate that concept quickly to people. For that, you need a succinct logline and effective tonal comparisons. In this session, Michael Poisson will give you actual formulas for composing loglines & choosing effective comps for your project.