Most of my professional career has been in the Kids & Family space. I love that demo for any platform. However, I've also spent years in adult features and love a really good TV series.
Favorite kinds of titles to read:
To All The Boys I Loved Before (YA)
Something In The Rain (grounded Korean Drama)
The Expanse (epic sci-fi)
Sinners (imaginative, bold features. I don't like gore, so I didn't select Horror)
Indiana Jones (epic adventure)
Chronicle (I read it when it was being shopped around and I legit read it for pleasure sometimes.)
Kevin Can F*** Himself (genre-bending TV)
Things specifically geared towards an African American audience of ANY genre that isn't purely gore
I do not like gore. Anything in the vein of SAW or is about chopping people up, isn't for me. I don't always "get" slapstick humor for adults, which most buddy comedies are. I also am picky when it comes to Rom Coms. GROUNDED romance is my JAM.
I don't like anime. I get bored of European history. I no longer care. It has to be something particularly amazing or cinematically groundbreaking (example: NO to Dunkirk or Oppenheimer. YES to 1917 [one shot film]).
I would prefer not to read anything that is based upon Nickelodeon characters, it gets into weird territory given my position.
Niki Williams is a powerhouse creative executive, storyteller, and brand strategist with over a decade of experience shaping animated and live-action content. As the Founder of IndigoInk, she leads innovative storytelling across film, digital media, and immersive workshops.
Niki Williams is a television executive with two decades of experience in the entertainment industry. In her most recent role, she was the Executive in Charge for the iconic reboot of the character Face called Face’s Music Party. She oversaw beloved properties like PAW PATROL, SANTIAGO OF THE SEAS, and BOSSY BEAR, guiding their creative direction and cross-platform expansion.
She has produced dynamic branded content, launched large-scale events, and spearheaded strategic partnerships across entertainment, tech, and social impact.
As a USC School of Cinema & TV Production alum, Niki began her career at DreamWorks SKG where she worked alongside brilliant filmmakers such as Debbie Allen amongst others. From there, she landed at Nickelodeon Movies, where she worked on such films as SPONGEBOB, CHARLOTTE'S WEB, and LEMONY SNICKET’S A SERIES OF UNFORTUNATE EVENTS. She had the time of her life working alongside Jared Hess and Jack Black on the cult favorite NACHO LIBRE before continuing her work with Julia Pistor at Pistor Productions where she oversaw the development of film and TV projects with Walden Media, HIT, Andre 3000, Mattel, and will.i.am. Later, she went over to DreamWorks Animation’s THE BOSS BABY before moving to NYC where she currently resides.
Whether developing high-impact campaigns, mentoring emerging
talent, or driving the future of storytelling, Niki brings a bold,
visionary approach to every project she touches. However, her biggest achievement has been living in a domestic partnership with her wise 85-year-old gray and white tuxedo cat who likes to sing, lecture, and watch spiders.
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