What Is IP Anyway? Unpacking Different Forms of IP

If you’ve made it to the movies and haven’t seen a poster or trailer that included the words “based on,” then color us surprised. These days, IP is more important than it has ever been. Sure, you know novels are pretty common IP that gets adapted, but did you know there’s a whole host of other forms of IP to explore?

Wonder no more! Laura Herb is here to walk us through it!

This 90 Minute Webinar Will Cover:
  • What is IP? 
  • Why is IP important? 
  • What are sources of IP? 
About Your Host:

Laura Herb is a former Director of Development from Imagine Entertainment where she spent 5 1/2 years working on films as diverse as GET ON UP, IN THE HEART OF THE SEA, and THE DARK TOWER. She's been a part of projects at major studios as well as independent financiers, and in addition to developing material closely with Imagine Entertainment co-founder Ron Howard, she's worked with filmmakers and writers such as Akiva Goldsman, Tate Taylor, Andrew Adamson, Seth Grahame-Smith, William Broyles Jr, and Lake Bell. Laura is originally from Pittsburgh, PA, and has her B.S. from the S.I. Newhouse School of Public Communications at Syracuse University.


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