Breaking Down the Magic Bullet: The Truth Behind Writing for the Market and Other Writing Myths

A common question execs get asked is "What's trending in the marketplace?" - this is often a misunderstood and misleading question. While writers would love to believe there is a magical "You should do this and it'll sell" answer, the truth isn’t so simple. With their first co-hosted webinar a resounding success, Joe Russo and Chris Deckard are back again, this time discussing the misconception of a magic bullet (Hint: good writing is always the key!). Chasing trends can be a frustrating exercise in a constantly changing marketplace, but there are achievable alternatives upon which writers can focus for success.

Writers suffer from many disappointments and setbacks but this is often a necessary part of the process. In addition to revealing the truth behind magic bullet myths, Chris and Joe will use real live examples from their own careers of times when things didn't go their way and they had to break it down and rebuild from scratch.

This 90-Min. Webinar Will Cover:

  • Examples of how successful writers and execs actually use market trends to their advantage
  • The importance of watching movies/pilots that are similar to yours
  • How to think beyond and capture attention for yourself
  • What to do to set yourself up for a sustainable career

    About Your Hosts:

    Prior to co-founding the management/production company Fictional Entity, Chris Deckard spent over seven years working with and representing talent at major agencies such as ICM Partners and WME. He has worked closely with traditional and new media buyers to find and develop content for domestic and international audiences. In addition to helping cast and package numerous features and series, he has evaluated thousands of scripts for actors and directors. Chris enjoys helping creators achieve the full potential of their ideas through character and story. Chris graduated from Cornell University and earned his J.D. from Notre Dame Law School.

    Award-Winning filmmaker Joe Russo has seen his short films featured in festivals both domestically and internationally, garnering praise from top film critics. His years of production experience includes work on commercials, web-series, television and feature films for such companies as Nike, FOX, SyFy, A/E, Lionsgate Films and Universal Studios.

    In 2010, Joe joined Level 1 Entertainment where he worked for five years with CEO and Hollywood producer, Bill Todman, Jr. (X-Men, Wild Wild West) working his way up to Director of Development, where he was charged with managing a slate of feature films and television programs, working hand-in-hand with major motion picture studios and television networks such as Fox, MGM, Showtime, SyFy, History and Amazon on projects including the sale of the Antonio Banderas and Ben Kingsley thriller, Security.

    During his time at Level 1, Joe worked on projects with talent like Will Smith’s Overbrook Entertainment, Adam Sandler’s Happy Madison, the creator of Teenage Mutant Ninja Turtles, the writer of Academy Award winner A Beautiful Mind, the writer of Black Hawk Down, the creator of The X-Files and the director of Captain America.

    Joe has been recognized for his “firm grasp of the craft, solid storytelling, and compelling characters,” working with writers to develop many acclaimed projects over the last several years which have been selected by film and television executives for the Young & Hungry List, The Blood List, The Hit List and The Black List - Hollywood’s most prestigious list of the best unproduced screenplays.

    After leaving Level 1, Joe became a Development Consultant for Christina Aguilera and Matthew Rutler’s MX Productions, advising the company on their feature film division and their first-look television deal with Lionsgate Entertainment.

    In 2017, Joe directed the Valentine’s Day digital short, Be Mine, for Eli Roth and Jason Blum’s Crypt TV. As a producer, Joe wrapped production on the horror anthology feature film, Nightmare Cinema, starring Academy Award Nominee Mickey Rourke (The Wrestler), working with several acclaimed filmmakers like Joe Dante (Gremlins) and David Slade (American Gods).

    He launched the interview series Post Mortem with Mick Garris on Podcast One, featuring in-depth filmmaker-to-filmmaker conversations with genre legends like Rob Zombie, John Landis, Roger Corman, Bryan Fuller and many more.

    Joe is represented by The Gersh Agency, Hollander Entertainment and Morris Yorn.

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