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In TV, Character is King. For Film - Concept first!
Sonia Mehandjiyska is Head of International Distribution at Electric Entertainment. A 19-year entertainment industry veteran, she has spent the past 16 years in sales with extensive experience in the selling/distribution of films and television series.
Sonia has headed Electric’s international division since its launch in 2013. Under her tenure, the division has added numerous films to its slate including Blackway starring Anthony Hopkins and Julia Stiles, God’s Pocket with Philip Seymour Hoffman, and An Ordinary Man starring Ben Kingsley.
The number of television projects has also grown under Sonia’s direction with the addition of “Mercy Street,” the critically-acclaimed PBS drama series which premiered in 2016 and is executive produced by Ridley Scott. She was also instrumental in selling international rights of the Electric-produced series, “The Librarians” to Universal International Television, among many others.
Prior to Electric, Sonia held executive sales positions with Gibraltar Entertainment, Lightning Entertainment and Echo Bridge Entertainment. Before Electric, she served as Head of Sales at Global Screen, a Bavaria-Telepool joint venture in Munich, Germany where she oversaw sales on the long-running and popular German television series, “Alarm for Cobra 11.” She was also responsible for licensing Last Love with Michael Caine, A Thousand Times Goodnight starring Juliette Binoche, and a host of successful animation projects including The Flight Before Christmas, which aired on CBS in the US.
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