Tuesdays 9/18 & 9/25 @ 4:00pm - 6:00pm PT - Meets Online via Virtual Classroom
Taught by Ben Everard - COO, Grey Matter Productions
Ever look at a movie poster or trailer and immediately decide, “Yeah, I want to see that”? What about it made you think that? Movie posters & trailers are tools studios use to highlight commercial appeal to a target audience and sell their story’s hook to get butts in theater seats. But studios aren’t the only ones who use commercial appeal to sell - so can you!
Ben is here to help you discover the commercial elements you may have overlooked in your own story that you should highlight to help sell your project. He will help you identify the most “sellable” elements to emphasize in your story while also giving you exercises on how to practice showcasing them.
In these two weeks, Ben will not only give lectures to help you understand commercial appeal but will also help you refine your 30-second pitch as well as your one-page synopsis to make sure you’re crafting your story in the most commercially viable way possible.
In This 2-Week Clinic, You Will Learn:
Ben Everard began his career as an attorney at Quinn Emanuel Urquhart & Sullivan, one of the most respected law firms in the United States. After three years at the firm, in which Everard litigated a variety of entertainment-related disputes, he co-founded a production company which produced the Discovery Channel television show HANG-MEN in 2014.
Later that year, Everard teamed with Lawrence Grey in the capitalization of Grey Matter Productions. Grey Matter then produced one of 2016’s biggest commercial successes, LIGHTS OUT. The company has projects set up at multiple studios, and are developing projects with A-list talent, including Tobey Maguire, Steven Soderbergh, and James Wan among others.
Everard is presently Grey Matter’s C.O.O., and also serves on many entertainment-related Boards. Currently, Everard serves on the Board of Directors for FilmL.A., Inc., the entity tasked with processing and approving all permitting applications in the greater Los Angeles area.
"I LOVED it. A class that told me what an exec REALLY wants to hear in the short time you have with him/her!" - Kathryn Rushent
"Ben's class was an eye-opener and truly broadened my understanding of the business aspect of screenwriting. Ben was able to identify, with laser-sharp accuracy, the vital elements of a story and explain to us how to do the same with our own work. This class is a must for any writer serious about their career - there's far more to writing than writing alone." - Nir Shelter
"Ben Everard is the real deal. His expertise in these matters is the best!" - Dan Hart