Know Your Audience: Exploring Different Types of Pitches

Mark Horowitz
30-Year Industry Veteran

If you’ve ever pitched your project before, you probably have your own way of doing it. Maybe you open with an icebreaker question. Maybe you outline the concept first. Maybe you dive right into the characters. But, chances are, once you settle on your pitching formula, you use that same formula for each pitch you deliver, regardless of who you’re delivering it to. 

What if we told you that a pitch to a producer is different from a pitch to an agent, and that you should pitch to a director differently than you should pitch to a financier? What if we told you that sales and marketing are separate things, and that distribution is an entirely different ball game? 

We know this seems daunting, but that’s why we have this webinar designed to help you understand this big, moving machine so you, as the writer, can best navigate any of these relationships you may find yourself pursuing. 

This 90 Minute Webinar Will Cover:

  • Sales and Marketing - What’s the difference.
  • What is pitching?
    • a) Recognizing and defining your goals.
  • What are the different types of pitches?
    • a) the written pitch
    • b) the elevator pitch
    • c) the presentation pitch
    • d) the concept pitch
  • As writers, who are you pitching to?
    • a) actors
    • b) directors
    • c) financiers
    • d) sales agents/distributors
  • How are the pitches to these people different?
  • How you’d you craft your pitch to the specific goal desired from each person?
  • General pitching dos and don’ts
    • a) attitude
    • b) information
    • c) eliminating the “no”
About Your Host

Mark Horowitz is a freelance consultant, lecturer, and teacher specializing in helping filmmakers successfully navigate the worlds of independent film and television from early stages of development through commercial release and beyond. He has over thirty years of experience in the international sales, distribution, marketing, and financing of feature films. His experience ranges from commercial big budget films with high profile cast to independent art house from burgeoning directors.

Films that Mr. Horowitz has distributed have been nominated for Academy Awards, Golden Globes, Spirit Awards, and European Film Awards, and have been selected for festivals including Cannes, Venice, Berlin, and Toronto. In addition, Mr. Horowitz is involved in the development and acquisition of films from script stage to completed projects. Some of the films he has been involved with include BLUE VELVET, David Cronenberg’s CRASH, POLLOCK, HALF NELSON, DOGTOWN AND THE Z-BOYS, SAMOAN WEDDING, HAROLD AND KUMAR GO TO WHITE CASTLE, HOTEL RWANDA, and FATELESS.

What To Expect

Immediately after registering, you will receive an Order Confirmation that serves as the receipt for your registration. In the Order Summary section of this email, there will be a link reading "CLICK HERE FOR INSTRUCTIONS" that will take you to the page containing the recording. Under that link will be the Password you'll need to unlock the page and enjoy!

**If you have any questions or any trouble accessing the recording, email!

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