[Marketing Series] Know Your Audience: Exploring Different Types of Pitches

Mark Horowitz
30-Year Industry Veteran

After pitching over and over to different execs, you start to settle into a template that rolls off the tongue. It seems to hit the right notes of what you think they need to know to keep them engaged and wanting more, no matter who they are. 

But what if we told you that an effective pitch to a producer is different from a pitch to an agent? And that you need to pitch to a director differently than you pitch to a financier? What if we told you that sales and marketing are separate things, and that distribution is an entirely different ball game? 

But don't fret, because we've designed this webinar with Mark Horowitz to help you further understand the nuances of the roles in this big machine. So you as the writer can better navigate and appeal to any of these relationships you may find yourself pursuing. 

This 2-Hour Webinar Covers:

  • Sales and Marketing - What’s the difference.
  • What is pitching?
    • a) Recognizing and defining your goals.
  • What are the different types of pitches?
    • a) the written pitch
    • b) the elevator pitch
    • c) the presentation pitch
    • d) the concept pitch
  • As writers, who are you pitching to? 
    • a) producers 
    • b) directors
    • c) financiers
    • d) sales agents/distributors
  • How are the pitches to these people different?
  • How to craft your pitch to the specific goals of each person
  • General pitching dos and don’ts
    • a) attitude
    • b) information
    • c) eliminating the “no”

About Your Host

Mark Horowitz is a freelance consultant, lecturer, and teacher specializing in helping filmmakers successfully navigate the worlds of independent film and television from early stages of development through commercial release and beyond. He has over thirty years of experience in the international sales, distribution, marketing, and financing of feature films. His experience ranges from commercial big budget films with high profile cast to independent art house from burgeoning directors.

Films that Mr. Horowitz has distributed have been nominated for Academy Awards, Golden Globes, Spirit Awards, and European Film Awards, and have been selected for festivals including Cannes, Venice, Berlin, and Toronto. In addition, Mr. Horowitz is involved in the development and acquisition of films from script stage to completed projects. Some of the films he has been involved with include BLUE VELVET, David Cronenberg’s CRASH, POLLOCK, HALF NELSON, DOGTOWN AND THE Z-BOYS, SAMOAN WEDDING, HAROLD AND KUMAR GO TO WHITE CASTLE, HOTEL RWANDA, and FATELESS.

What To Expect

Immediately after registering, you will receive an Order Confirmation that serves as the receipt for your registration. In the Order Summary section of this email, there will be a link reading "CLICK HERE FOR INSTRUCTIONS" that will take you to the page containing the Webinar recording. Under that link will be the Password you'll need to unlock the page and enjoy!


If you have any questions or any trouble accessing the recording, email our Director of Education Alexandra Davies at alex@roadmapwriters.com!

Related Items