Breaking Down the Myth of the Magic Bullet: The Truth Behind Writing for the Market and Other Writing Myths

Chris Deckard (Manager, Fictional Entity)
Joe Russo (Producer)

A common question execs get asked is "What's trending in the marketplace?" - this is often a misunderstood and misleading question. While writers would love to believe there is a magical "You should do this and it'll sell" answer, the truth isn’t so simple. With their first co-hosted webinar a resounding success, Joe Russo and Chris Deckard are back again, this time discussing the misconception of a magic bullet (Hint: good writing is always the key!). Chasing trends can be a frustrating exercise in a constantly changing marketplace, but there are achievable alternatives upon which writers can focus for success.

Writers suffer from many disappointments and setbacks but this is often a necessary part of the process. In addition to revealing the truth behind magic bullet myths, Chris and Joe will use real live examples from their own careers of times when things didn't go their way and they had to break it down and rebuild from scratch.

This 90-Min. Webinar Will Cover:

  • Examples of how successful writers and execs actually use market trends to their advantage
  • The importance of watching movies/pilots that are similar to yours
  • How to think beyond and capture attention for yourself
  • What to do to set yourself up for a sustainable career
About Your Host

Since co-founding the management/production company Fictional Entity in late 2016, Chris Deckard has developed an international clientele that includes writers, directors, actors, and producers.

Chris’ clients have been named to The Black List, The Hit List, The Young & Hungry List, The Blood List and been lauded by the PAGE Awards, The Academy Nicholl Screenwriting Awards, The Australian Writers Guild, and The Australian Directors Guild. His clients have written, directed, starred, and produced in numerous formats, including Features, TV, Virtual Reality, and Podcasts, independently and for companies like Netflix, NBCUniversal, Warner Bros., Amazon, Blumhouse, Comedy Central, TruTV, Super Deluxe, Hallmark, CBS, CryptTV, PopTV, VH1, Facebook, E!, and MSNBC.

Chris has judged script competitions for UCLA and Australians in Film, and was a mentor at the 2017 Stowe Story Labs. He has worked with countless writers through Roadmap and has seen mentees go on to get signed, win competitions, and get optioned. 

Prior to Fictional Entity, Chris spent over seven years working with and representing talent at major agencies such as ICM Partners and WME. He has worked closely with traditional and new media buyers to find and develop content for domestic and international audiences. In addition to helping cast and package numerous features and series, he has evaluated thousands of scripts for actors and directors. Chris graduated from Cornell University and earned his J.D. from Notre Dame Law School.


Award-Winning writer/director/producer Joe Russo began his career in production working on commercials, web-series, television and feature films for companies like Nike, FOX, SyFy, A/E, Lionsgate and Universal Studios.

In 2010, Joe joined Level 1 Entertainment where he worked for five years with CEO and Hollywood producer, Bill Todman, Jr. (X-MEN, WILD WILD WEST) working his way up to Director of Development, where he was charged with managing a slate of feature films and television programs, working hand-in-hand with major motion picture studios and television networks such as Fox, MGM, Showtime, SyFy, History and Amazon.

From 2015 to 2017, Joe served as a Development Consultant for Christina Aguilera and Matthew Rutler’s MX Productions, advising the company on their feature film division and their first-look television deal with Lionsgate Entertainment.

Joe has frequently been recognized for his work with writers, developing many acclaimed screenplays over the last several years — including his own — which have been selected by film and television executives for the Young & Hungry List, The Blood List, The Hit List and The Black List - Hollywood’s most prestigious list of the best unproduced screenplays.

Most recently, Joe’s award-winning short, TAKE-OUT, appeared as a featured segment in the horror anthology feature film DARK, DEADLY & DREADFUL released on Amazon from the digital horror studio Fun Size Horror.

As a producer, Joe wrapped production on the horror anthology feature film, NIGHTMARE CINEMA, starring Academy Award Nominee Mickey Rourke (THE WRESTLER), working with several acclaimed filmmakers like Joe Dante (GREMLINS) and David Slade (AMERICAN GODS). The movie recently debuted as the opening night movie at the 2018 Fantasia Film Festival to rave reviews, with The Hollywood Reporter calling the film, “a gore crazed romp boasting gruesome fun”.

He also directed the 2017 Valentine’s Day short, BE MINE, for Eli Roth and Jason Blum’s CryptTV and the acclaimed short MIDNIGHT CLEAR which launched on Entertainment Weekly. He also produces the Blumhouse series POST MORTEM, featuring in-depth filmmaker-to-filmmaker interviews with genre legends like John Carpenter, Rob Zombie, Bryan Fuller, John Landis, Mike Flanagan and many more.

Joe is repped by The Gersh Agency, Fictional Entity and Morris Yorn.

What To Expect

Immediately after registering, you will receive an Order Confirmation that serves as the receipt for your registration. Following the Order Confirmation, you will receive a second email with the link to access the recording.

**If you do not receive this second email within 2 hours of receiving your Order Confirmation, first check your spam filter and if it's not there, email dorian@roadmapwriters.com!


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