Step 2: Marketing Intensive

Marketing Intensive Logo

SCHEDULE:

$175 Open Pitch Session Credit (Weekends): Pitch your project to execs via private 8-min. Verbal or 2-pg. Written Pitch in 5x Open Pitch Sessions. You’ll receive a personalized feedback report on each pitch.

Sun 10/6 @ 2pm - 3:30pm PT | Strategy Calls
Hosted by Briana Hansen | Director of Writer Outreach, Roadmap Writers

Tues 10/8 @ 7pm - 9pm PT | Logline & Comps Clinic
Hosted by Michael Poisson | Writer/Producer (Adult Swim's ROBOT CHICKEN, Netflix's RAISING DION)

Thurs 10/10 @ 6pm - 8pm PT | Written/Verbal Combo
Hosted by Janet Jeffries | Development Executive, Lawrence Bender Productions (INGLOURIOUS BASTERDS, GOOD WILL HUNTING)

Tues 10/15 @ 7pm - 8:30pm PT | Researching Target Homes
Hosted by Michael Onofri | Development Executive, LD Entertainment (JACKIE, RISEN, JACOB'S LADDER)

Thurs 10/17 @ 6pm - 7:30pm PT | Writer Bios Clinic
Hosted by Joey Tuccio | CEO, Roadmap Writers

Tues 10/22 @ 6pm - 8pm PT | Mastering Chit-Chat + Next Steps
Hosted by Jake Detharidge | Producer, The Offices of…

Thurs 10/24 @ 6pm - 8pm PT | "Scenarios" Verbal Pitch Roundtable
Hosted by Briana Hansen | Director of Writer Outreach, Roadmap Writers

+ Sunday Webinars, Combs' Corner, and Opening Pages Analysis!

Marketing Intensive is Step 2 of the Career Writer Program. It is strongly recommended that writers complete Step 1: Pitch Prep Program prior to diving in. Writers must complete Steps 1-3 to be considered for our Top Tier Program

    Step 2: Marketing Intensive

    Roadmap's Marketing Intensive is designed to guide your writing journey and prevent you from throwing spaghetti against the wall just hoping something sticks.

    This program helps you strategize and create a solid path to success. Each session is taught by different working industry professionals to ensure each writer gets in front of as many execs as possible!

    Walk out of this program with confidence in your pitch, effective loglines & comps, and a personal brand & bio poised to position you ahead of the competition!


    Session Formats

    Private Strategy Call: Ahead of the call, writers will submit a one-pager including a bio, loglines, and any traction they've gotten so far. During the call, you'll nail down your strategy for getting the most out of the month!

    Logline & Comps Clinic: You got the basics of your Logline & Tonal Comps down in the Pitch Prep Program, but now it's time to really make sure that logline pops & that your tonal comps are effective.

    Written/Verbal Combo Roundtable: Writers submit their 1-2 pg. written pitch for review prior to the Roundtable. During the session, writers take turns verbally pitching their brand as a writer and discussing strengths and areas of improvement specific to their pitch. Learn from the feedback given to you and the feedback given to your peers.

    Researching Target Homes: Knowing how to pitch is just half the battle - now it's time for some tools & tricks for figuring out who to pitch your projects to! The art of researching target homes is luckily one that can be taught - in this session, Michael will walk you through the process of researching target homes for your project on the internet.

    Writer Bios Clinic: One of the most important pieces of marketing material any writer can have is an effective, informative bio that really captures who you are as a writer and as a human. During this session, you will learn all the tips & tricks you need to compose a standout bio for yourself.

    Mastering Chit-Chat: Mastering the art of small talk or "chit-chat" before & after your pitch delivery is a key aspect to help writers stand out from the pack and leave a memorable impression. During this session, your instructor will give a short lecture on the art of chit-chat and then hold a mock elevator pitch roundtable, focusing on the before-and-after chit-chat with each writer.

    "Scenarios" Verbal Pitch Roundtable: The ability to handle any exec personality in the room is a skill that sets successful screenwriters above the rest. In this session, you will deliver your verbal pitch & your host will take on a different exec "personality" for each pitch to help give you the skills to handle any type. 

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