[Career Writer Program] Step 2: Marketing Intensive

Marketing Intensive Logo

SCHEDULE:

$175 Open Pitch Session Credit (Weekends): Pitch your project to execs via private 8-min. Verbal or 2-pg. Written Pitch in 5x Open Pitch Sessions. You’ll receive a personalized feedback report on each pitch.

Sun 2/2 @ 2pm - 3:30pm PT | Strategy Calls
Hosted by Briana Hansen | Director of Writer Outreach, Roadmap Writers

Tues 2/4 @ 6pm - 8pm PT | Researching Target Homes & Writer Bios Clinic
Hosted by Dorian Connelley | COO, Roadmap Writers & Joey Tuccio | CEO, Roadmap Writers

Thurs 2/6 @ 6pm - 8pm PT | Mastering Chit-Chat & "Scenarios" Verbal Pitch Roundtable
Hosted by Briana Hansen | Director of Writer Outreach, Roadmap Writers

Tues 2/11 @ 6pm - 8pm PT | Real-World Read Roundtable
Hosted by Janet Jeffries | Development Executive, Lawrence Bender Productions (INGLOURIOUS BASTERDS, GOOD WILL HUNTING)

Sat 2/15 @ 10am - 12pm PT | Coverage Clinic
Hosted by Chris Deckard | Manager, Fictional Entity

Sat 2/22 @ 10am - 11am PT | Virtual Meetup
Hosted by Devon Byers | Manager, First Friday Entertainment

Sat 2/22 @ 11am - 1pm PT | 30-Min. General Meetings
Hosted by Corey Trent Ackerman | Manager, The Cartel

Mon 3/2 @ 6pm - 9pm PT | Interpreting Feedback & Taking Notes
Hosted by Dorian Connelley | COO, Roadmap Writers

+ Sunday Webinars, Combs' Corner, and Opening Pages Analysis!

Marketing Intensive is Step 2 of the Career Writer Program. It is strongly recommended that writers complete Step 1: Pitch Prep Program prior to diving in. Writers must complete Steps 1-3 to be considered for our Top Tier Program

    Step 2: Marketing Intensive

    Roadmap's Marketing Intensive is designed to guide your writing journey and prevent you from throwing spaghetti against the wall just hoping something sticks. At Roadmap, we believe in putting writers in real-world environments and showing them what the industry is really like. 

    This program helps you strategize and create a solid path to success. Each session is taught by different working industry professionals to ensure each writer gets in front of as many execs as possible and learn what executives really look for in their pages, pitches, and general meetings.

    Full of immersive opportunities with executives and private general meetings, writers are put to the test in numerous rooms with more execs than ever! This is a fast-paced, fully immersive experience to push you from good in the room to owning the room.

    Walk out of this program with confidence in your pitch & general meeting skills, and a personal brand & bio poised to position you ahead of the competition!


    Session Formats

    Private Strategy Call: Ahead of the call, writers will submit a one-pager including a bio, loglines, and any traction they've gotten so far. During the call, you'll nail down your strategy for getting the most out of the month!

    Researching Target Homes: Knowing how to pitch is just half the battle - now it's time for some tools & tricks for figuring out who to pitch your projects to! The art of researching target homes is luckily one that can be taught - in this session, we'll walk you through the process of researching target homes for your project on the internet.

    Writer Bios Clinic: One of the most important pieces of marketing material any writer can have is an effective, informative bio that really captures who you are as a writer and as a human. During the session, your host will critique & edit your bio and help you identify the strongest elements about you to be sure to highlight at the beginning of your pitches. Then, we'll invite a moderator from Top Tier who helps run the Top Tier pitch roundtables to give you pointers and feedback they frequently hear execs giving Top Tier writers to help you with your pitch, chit-chat, and the Q&A portion of a meeting!

    Mastering Chit-Chat & "Scenarios" Verbal Pitch Roundtable: Mastering the art of small talk or "chit-chat" before & after your pitch delivery is a key aspect to help writers stand out from the pack and leave a memorable impression. Additionally, the ability to handle any exec personality in the room is a skill that sets successful screenwriters above the rest. In this session, you will deliver your verbal pitch & your host will take on a different exec "personality" for each pitch to help give you the skills to handle any type. 

    Real-World Read Roundtable: Writers submit their script for review prior to the Roundtable. The exec will give your script the real-world treatment as though it were an official submission. And, just like in the real world, the exec will stop reading the script as soon as they're no longer engaged with the material. During the session, each writer will verbally pitch their brand as a writer followed by a discussion of where the exec stopped reading the script - and why. Learn from the feedback given to you and the feedback given to your peers.

    Coverage Clinic: Learn how executives analyze scripts with this interactive Coverage assignment. Prior to the session, all writers will turn in Coverage on a script assigned by your host. During the session, your host will discuss the basics of writing Coverage and what elements should be assessed, followed by a critique of each writer's Coverage highlighting the differences between writers' Coverage and the host's own Coverage of the same script. 

    Virtual Meetup: Following an intro from the exec, each writer will have 5 minutes to give an overview of their projects and brand. Following each 5-minute elevator introduction, the rest of the time will be used for a Q&A with the exec so you can ask them any industry-related question you have. 

    Private 30-Minute General Meeting: Each writer will take the skills they learned so far and apply them to a full private 30-Minute Mock General Meeting with a working industry executive who takes meetings with writers for a living. Can you own the room? You only need to be available for your 30 minutes as these are private meetings and each writer will receive written feedback from the executive on that general meeting. 

    Interpreting Feedback & Taking Notes: Interpreting and implementing the notes given to you by execs on your pitch can be confusing and sometimes even seem contradictory. We'll help you analyze the feedback reports you received from execs following your Open Pitch Sessions for the month to help you cut through the noise and get to the "note behind the note"!

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