[INT] Marketing Intensive Syllabus - February 2021

Welcome to the Roadmap Writers Marketing Intensive!

In this syllabus, you will find class dates & times, join links, assignments, and other instructions. Questions? Email dorian@roadmapwriters.com!

ASSIGNMENT #1 - Material Submission for Coverage
**Material due no later than Thurs 2/4**

ASSIGNMENT: CLICK HERE to submit the original feature or TV pilot screenplay of your choice. Feel free to use a first draft, something you are working on, a script that needs a polishing, or a draft you think is solid - it's up to you what kind of notes you're looking for out of this one!

WHAT TO EXPECT: Written Coverage will be provided back to you in time for your Interpreting Coverage session at the end of the month.

3x Sundays @ 4:00pm - 5:30pm PT
Sunday Webinars
Moderator: Briana Hansen (Roadmap’s Director of Writer Outreach) | briana@roadmapwriters.com
JOIN LINKS: will be distributed at the start of the month, prior to each Webinar

FORMAT: These 90-Min. Webinars take place on Sunday afternoons usually @ 4:00pm PT. They consist of a 30-60-min. lecture followed by 30-60-min. of Q&A (so come with questions!) There are at least 3x Sunday Webinars per month and all are included in your program. You’ll receive the topics, dates, & join links at the start of the month prior to the first Webinar. CLICK HERE to check out the upcoming Sunday Webinar schedule.

    Sunday 1/31 @ 6:00pm - 8:00pm PT
    Choosing Your Open Pitch Sessions
    Host: Adquanita Curtis (Roadmap’s Access Programs Coordinator) | nita@roadmapwriters.com 
    JOIN LINK: https://roadmapwriters.zoom.us/j/87588487749 (Meeting ID: 875 884 877 49 | Password: RMrocks!)

    FORMAT: It's time to put your carefully crafted pitch to the test! This month, you have a $175 credit to book 5x Open Pitch Sessions of your choice (instructions were sent separately via email - let Nita know if you don’t have it). Come in with any questions you have!

    Your host will walk you through… 

    Monday 2/1 @ 6:30pm - 9:30pm PT
    Private Strategy Calls
    Hosted by: Briana Hansen (Director of Writer Outreach, Roadmap Writers) | briana@roadmapwriters.com 
    JOIN LINK: https://roadmapwriters.zoom.us/j/865792679 (Meeting ID: 865 792 679 | Password: RMrocks!)

    ASSIGNMENT: Submit a one-pager directly to Briana including your writer bio, loglines, any traction you've gotten so far, and any questions you know you have about where to go from here. Due no later than 24 hrs prior to the session.

    Below are your time slots: 

    *Please note as these calls are private, you will be held in a Waiting Room until your turn.

    Monday 2/1 @ 6:30pm - 9:30pm PT

      Tuesday 2/2 @ 6:00pm - 9:00pm PT
      Researching Target Homes Demo + Don’t Be Weird On Email
      Hosted by: Dorian Connelley (COO, Roadmap Writers) | dorian@roadmapwriters.com 
      JOIN LINK: https://roadmapwriters.zoom.us/j/195919839 (Meeting ID: 195 919 839 | Password: RMrocks!)

      FORMAT: Knowing how to pitch is just half the battle - now it's time for some tools & tricks for figuring out the best potential matches to whom to pitch your projects! The art of researching target homes is luckily one that can be taught - in this session, your host will walk you through the process of researching target homes for your project on the internet.

      +
      Writer Bios Clinic + Top Tier Talk
      Hosted by: Joey Tuccio (CEO, Roadmap Writers) | joey@roadmapwriters.com

       

      ASSIGNMENT: Please submit directly to Joey a 1 paragraph bio written in the 3rd person. Your bio should include: where you're from, your brand, accolades/awards in the past 5 years, any experience that directly ties into your brand (i.e. working in the medical field and you have a couple of projects set in a hospital), anything that you consider unique about you as a human and writer. Due no later than 24 hrs prior to the session.

      FORMAT: Joey will cover several more elements that are instrumental in helping writers find success in Top Tier. In the Top Tier Program, writers have been given the tools to properly research target homes that are potentially right for their projects. We also put together a marketing email to send out to execs including the writer's bio. This is a snapshot of who the writer is and what makes that writer unique. During the session, Joey will critique & edit your bio and help you identify the strongest elements about you to be sure to highlight at the beginning of your pitches. We will also use that bio to help you personalize your pitch and put a memorable button on it.

      Tuesday 2/9 @ 6:00pm - 8:00pm PT
      “Scenarios” Verbal Pitch Roundtable
      Hosted by: Briana Hansen (Director of Writer Outreach, Roadmap Writers) | briana@roadmapwriters.com  
      JOIN LINK: https://roadmapwriters.zoom.us/j/335531247 (Meeting ID: 335 531 247 | Password: RMrocks!)

      FORMAT: You will deliver your 5-7 min. verbal pitch & your host will take on a different exec "personality" for each pitch to help give you the skills to handle any type. 

      Tuesday 2/16 @ 6:00pm - 8:30pm PT
      Real-World Read Roundtable

      ASSIGNMENT: For this one, use a script you think is solid and ready for someone to read and use to judge you by in the real world. Please submit the screenplay in PDF format for ONE project directly to your assigned exec. In the body of the email, please include: Title, Format, Genre, Logline, Comps, & your Writer Bio. Due no later than 72 hrs. prior to the session

      FORMAT: Your host will give your script the real-world treatment as though it were an official submission. And, just like in the real world, she will stop reading the script as soon as she’s no longer engaged with the material. During the session, each writer will verbally pitch your brand as a writer followed by a discussion of where your host stopped reading the script - and why. Learn from the feedback given to you and the feedback given to your peers.

      GROUP #1
      Hosted by: Janet Jeffries (Development Executive, Lawrence Bender Productions) | janetroadmap@gmail.com
      JOIN LINK: https://roadmapwriters.zoom.us/j/925378761 (Meeting ID: 925 378 761 | Password: RMrocks!)

      **You should also send your written pitch and/or your script to your classmates in case they would like to read prior to class so they can get more out of the notes given to you by the exec.

      ABOUT YOUR HOST: Janet Jeffries has been an executive for Lawrence Bender Productions for 12+ years working in both features and television. LBP is an independent feature film company in Los Angeles, working with several independent financiers and sales companies. Next up, LBP has FONZO starring Tom Hardy in post-production and the Netflix feature THE HARDER THEY FALL is slated to shoot in 2020. It’s a period spaghetti western with an all-black cast and a hip hop soundtrack to star Idris Elba and Jonathan Majors. Bender/Brown is LBP's television company with projects in development with various streaming and premium cable networks. Credits include the Netflix limited series SEVEN SECONDS, Starz limited series FLESH AND BONE, and the CW series ROSWELL, NEW MEXICO. Lawrence Bender has produced projects including GOOD WILL HUNTING, PULP FICTION, INGLOURIOUS BASTERDS, HACKSAW RIDGE, and GRETA. Janet is an adjunct professor for the MFA in Screenwriting program at National University. 

      GROUP #2
      Hosted by: Audrey Knox (Manager, The Cartel) | knoxroadmap@gmail.com 
      JOIN LINK: https://roadmapwriters.zoom.us/j/86285618706 (Meeting ID: 862 8561 8706 | Password: RMrocks!)

      **You should also send your written pitch and/or your script to your classmates in case they would like to read prior to class so they can get more out of the notes given to you by the exec.

      ABOUT YOUR HOST: Audrey Knox worked her way up from Receptionist to Manager at the Cartel. She has experience in both scripted and unscripted television, on set, in production, and in writers’ rooms, and she has a BFA in Screenwriting from Chapman University's Dodge College of Film and Media Arts. Company clients' credits include ROYAL PAINS, CHARMED, BOJACK HORSEMAN, BROOKLYN NINE-NINE, and HAPPY! to name a few.

       

      Saturday 2/20 @ 11:00am - 1:30pm PT
      30-Min. General Meetings (Private)

      PREP WORK: CLICK HERE to download your Prep Work document.

      ASSIGNMENT: Send your writer bio in PDF format directly to your Exec. Include a nice (short!) greeting in the body of the email. Due no later than 72 hrs. prior to the session. 

      FORMAT: You will have 30 mins with the exec to practice your general meeting skills. You can talk about yourself/your projects, ask questions/for advice, etc… Click the join link 10 min prior to your appointment (preliminary schedule below). You’ll be put in a waiting room until it's your turn. Each writer gets a private 30-min session. If you're the first person, just be on time!

      ADVICE: The biggest piece of advice for your session (and for any general meeting you go on) is to make sure you come in with questions. Don't rely on the exec to solely lead the conversation. That can drive the exec crazy and make it feel like the time is dragging. Be conversational. Ask them questions. Let them take a moment to escape their work and have some fun. Talk about something not related to screenwriting at all. 


      GROUP #1
      Hosted by: Corey Trent Ackerman (Manager, The Cartel) | coreyroadmap@gmail.com
      JOIN LINK: https://roadmapwriters.zoom.us/j/748696287 (Meeting ID: 748 696 287 | Password: RMrocks!)

      Schedule - Corey:

      • 11:00am PT - Jake Hulseberg
      • 11:30am PT - Heather Spiegel
      • 12:00pm PT - Dana Braziel-Solovy
      • 12:30pm PT - Michele Mathis

      ABOUT YOUR HOST: Corey Trent Ackerman joined the Cartel in the fall of 2016 as a manager. Prior to joining, he was the driving force behind FreshMaker Media, a literary management and production company, representing TV writers, screenwriters, and filmmakers in all media. Ackerman previously held the position of Vice President of Development and Production for Inferno Entertainment. Prior to joining Inferno, he spearheaded development for Southpaw Entertainment, producers of AUGUST RUSH and THE SPACE BETWEEN US. His first executive position was Creative Executive at Red Wagon Productions. Prior to that, he was assistant to Dede Gardner, then Vice President of Production at Paramount Pictures. Ackerman attended Townsend Harris High School at New York’s Queens College and holds a Bachelor’s degree from the Newhouse School of Public Communications at Syracuse University.

      GROUP #2
      Hosted by:  Daniela Gonzalez (Manager, Circle of Confusion) | danielaroadmap@gmail.com
      JOIN LINK: https://roadmapwriters.zoom.us/j/930362685 (Meeting ID: 930 362 685 Password: RMrocks!)
       

      Schedule - Daniela

      • 11:00am PT - Emily Rose Laochua
      • 11:30am PT - Sheriden Jackson
      • 12:00pm PT - Geoffrey Glenn
      • 12:30pm - 

      ABOUT YOUR HOST: Daniela Gonzalez is a literary manager at Circle of Confusion, a feature film & television production and management company with offices in New York and Los Angeles. Daniela identifies as a TCI – a third culture individual: Venezuelan-born, with a childhood in South East Asia, Daniela’s found her roots in the United States. Her international background informs her taste as she builds her roster of clients who have unique voices and backgrounds. Daniela holds a BA in Film Production with a minor in Film Producing from NYU. 

      GROUP #3
      Hosted by:  Jason Lubin (Manager, First Story Entertainment) | lubinroadmap@gmail.com
      JOIN LINK: https://roadmapwriters.zoom.us/j/85746603638 (Meeting ID: 8574 6603 638 Password: RMrocks!)
       

      Schedule - Jason

      • 11:00am PT - Andee Buccheri
      • 11:30am PT - Gernell Welcher
      • 12:00pm PT - Paula Dixon
      • 12:30pm PT - Sabrina Seidner

      ABOUT YOUR HOST: Jason Lubin is a manager-producer and the principal at First Story Entertainment, which he founded in 2018. The lit management company represents a diverse roster of talented writers and directors with fresh voices in all genres for Film and TV. Jason also develops both feature film and television projects under the company’s banner. Prior to starting First Story, Jason was a seasoned development executive. He worked as the Head of Production & Development at Lynda Obst Productions, a Sony-based production company whose credits include Interstellar, How to Lose a Guy in 10 Days, Contact and the television shows Good Girls Revolt and The Hot Zone. Prior to Lynda Obst Productions, Jason worked at Lionsgate for seven and a half years where he rose to Story Editor in the Motion Picture Group and served as the junior creative executive on multiple feature projects. Jason cut his teeth as the assistant to CEO Jon Feltheimer and was named one of Variety's Ten Assistants to Watch in 2013. A graduate of USC's School of Cinematic Arts, Jason currently sits on the board of the Trojan Entertainment Network where he was elected President of the organization for the 2018-2021 term. The company's clients write or have written for Sony Television, Pop TV, Snapchat, WBTV, Emmet Furla, Apple, Imagine Entertainment, Disney, and the CW. 

      Tuesday 2/23 @ 6:00pm - 8:00pm PT
      Understanding Coverage Clinic
      Hosted by: Chris Deckard (Manager, Fictional Entity) | deckardroadmap@gmail.com 
      JOIN LINK: https://roadmapwriters.zoom.us/j/222571611 (Meeting ID: 222 571 611 | Password: RMrocks!)

       

      PREP WORK: CLICK HERE to download the script, BLONDE AMBITION. 

      ASSIGNMENT: Please read the screenplay and write two pages of notes on what worked and what could be improved (no synopsis, just notes) utilizing the template found HERE. Send your notes in PDF format directly to Chris. Due no later than 72 hrs. prior to the session.

      FORMAT: Chris will lecture on coverage, how executives use it, and how you can begin thinking about your own projects like an executive does.

      Wednesday 2/24 @ 6:30pm - 8:00pm PT
      Opening Pages Analysis
      Hosted by: Joey Tuccio (Roadmap’s CEO) | joey@roadmapwriters.com
      JOIN LINK: https://roadmapwriters.zoom.us/j/144493212 (Meeting ID: 144 493 212 | Password: RMrocks!)

       

      ASSIGNMENT: Send your screenplay in PDF format to Joey. Due no later than 12 hrs prior to the session. *Not all submitted scripts will be utilized for the session.

      FORMAT: Joey will give several volunteer writers from the Marketing Intensive (Step 2 of the Career Writer Program) specific feedback on their opening 3 pages. The pages will be shared on-screen with the rest of the group so everybody can learn from the feedback. The Opening Pages Analysis will start with a lecture on some of the immediate reasons an executive might pass on your work… and you might not even know you're doing one of these things! Remember, most execs won't read past page 5 if they aren't hooked from the start. 

      *This session is open to all members of the Career Writer Program.


      Friday 2/26 @ 5:00pm - 7:00pm PT
      Interpreting Your Coverage Clinic
      Hosted by: Terra Joy (Consultations Coordinator, Roadmap Writers) | terra@roadmapwriters.com 
      JOIN LINK: https://roadmapwriters.zoom.us/j/87113566990 (Meeting ID: 871 1356 6990 Password: RMrocks!)

      ASSIGNMENT: Submit the Coverage you received on your script directly to Terra. Due no later than 48 hrs prior to the session.

      FORMAT: Terra will read your Coverage and help you interpret the notes, how to apply them, and how to formulate goals moving into Step 3: Portfolio Polishing.


      Monday 3/1 @ 6:00pm - 8:00pm PT
      Interpreting Feedback & Taking Notes Clinic
      Hosted by: Dorian Connelley (COO, Roadmap Writers) | dorian@roadmapwriters.com 
      JOIN LINK: https://roadmapwriters.zoom.us/j/567053739 (Meeting ID: 567 053 739 | Password: RMrocks!)

      ASSIGNMENT: Submit to Dorian directly: (1) a Google/Excel Sheet containing the feedback from the reports you received for all of your Open Pitch Sessions for the month. CLICK HERE to download the template. Make sure to note the exec name, company, and whether it was a verbal or written pitch for each. (2) The most recent draft of your 2-pg. written pitch in Word or Google Docs format. Due no later than 12 hrs prior to the session.

      FORMAT: Interpreting and implementing the notes given to you by execs on your pitch can be confusing and sometimes even seem contradictory. We'll help you analyze the feedback reports you received from execs following your Open Pitch Sessions for the month to help you cut through the noise and get to the "note behind the note"!